THE MAIN WINE EXPERIENCE IN PORTUGAL
ESSÊNCIA DO VINHO - PORTO RETURNS TO PALÁCIO DA BOLSA IN FEBRUARY
The "Essência do Vinho – Porto" is back to the majestic Palácio da Bolsa, from 16th to 19th February. Recognized as the main wine experience in Portugal, the initiative,which is organized in partnership withOporto Commercial Assotiation and with the support of Oporto City Hall, put the main Portuguese winemakers and specialists in direct contact with the consumer.
This event is dedicated to a customer connoisseur, interested or simply curious about the world of wine.
This project was born after a analysis which showed the inexistence of a relevant initiative that could demystify the relationship between wine and the consumer or potential consumer, through a more simple communication, direct and targeted audience. On one hand a model that goes beyond the traditional wine fairs was requested, which would differ from the shows specifically targeted to professionals in the area, both local and regional. On the other hand the concept for this new event laid to a simplification of messages, image care and the approach between main players and wineconsumers.
"Essência do Vinho - Porto" is an event that could be already claim (within wine areas, institutional entities; public in general and media) and positioned in Portugal as the most relevant in the European calendar (as shown by the increase of foreign visitors and the presence of foreign press).
Since 2004 (when the first edition taked place), "Essência do Vinho – Porto" has won a growing number of public:
2004 / 6.000 visitors
2005 / 9.500 visitors
2006 / 12.000 visitors
2007 / 15.600 visitors
2008 / 17.300 visitors
2009 / 18.000 visitors
2010 / 18.200 visitors
2011 / 20.000 visitors
A major factor distinguishing the "Essência do Vinho - Porto" is in the official program. Renewed every edition, the program includes free wine tasting and a set of thematic actions which allows to establish knowledge about wine and wine pairing.
The ninth edition program of "Essência do Vinho - Porto" will be published at this web page as soon as possible.
